What does RATINGS Stand for

Institute of Opinion and statistics

Ratings are an acronym for Institute of Opinion and statistics. This is one of the largest market research companies from Latin America.

The Office follows closely the behavior and preferences of the brazilian population in recent decades. IBOPE develops a series of customized qualitative and quantitative studies, in addition to providing information on media, public opinion, voting, consumer, brand and market – anticipating trends and translating the sense of society on the most different subjects and situations.

Was the first company in the world to offer TV audience measurement in real time, from 1988. By developing such a service, the Institute became a reference in the market research and information. The name ‘ became common in slang ’ IBOPE Brazil and is an official entry in the dictionary, in addition to the record as a synonym for ratings and prestige.

The ratings also acts with services geared to sustainable development, by means of consultancy or certification of processes related to the emission of greenhouse gases.

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