What Does SEO Stand for

Search Engine Optimization

SEO stands for Search Engine Optimization (search engine optimization). This is a set of techniques applied to Web pages in order to make them occupy the best positions on the results pages of search engines. The work of SEO is important for any website, because through it we obtain visibility, and have more visibility means more visitors.

The parameters that search engines use to evaluate the relevance of a website in relation to the other are not fully known. It is estimated that Google, for example, take into account about of 300 parameters in time to assign relevancy to a site and put it in a certain position among the pages of results for a specific search. Despite all the mystery surrounding the evaluation criteria, some of the factors considered by Google have been revealed by the company itself and serve as an initial orientation for SEO work.

The techniques and strategies adopted by SEO professionals are diverse, and can be applied both in own website being optimized as out of it. Hence arise the names SEO on-page and off-page SEO, respectively. In SEO on-page are optimized aspects of the page, as the URL, title, head tags and content. In the off-page SEO strategies are developed to make the site be known and quoted by other sites. One of the ways to achieve this is through the so-called link building (construction of links).

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