What Does SPFW Stand for

São Paulo Fashion Week

SPFW is the acronym of Sao Paulo Fashion Week, fashion event that happens in São Paulo since 1996. At first, it was called the Morumbi Fashion Brazil, and was produced by the Light Group, owned by businessman Paulo Borges. The event attracted to Brazil brands as Versace, Gucci and Chanel. At the same time, Brazilian brands like Colcci, Cavalera and Triton began to gain notoriety in the international arena. It was also the moment that emerge models like Gisele Bundchen and Isabeli Fontana and designers like Amir Slama and Alexandre Herchcovitch, that today are world famous.

The change of name to São Paulo Fashion Week happened in Tenth Edition, in January 2001. In 2008, the holding company established a partnership with the Group InBrands luminosity. Over the years, the event has grown and gained more and more projection. Currently, there are two editions per year, one in March and another in October. The first presents the spring/summer collection and the second brings the trends for autumn/winter. Both editions have six days long.

Today, the SPFW is already consolidated as the biggest fashion event of the Latin America and the fifth most important fashion week in the world, second only to the traditional weeks Paris, Milan, New York and London. Every edition attracts more than 200 vehicles of great press and the company specializes, both national and from abroad, among them the bells magazines Elle, Vogue, Vanity Fair and Harper’s Bazaar.